Our vision is to make convenience convenient for consumers through our self-heating packaging. In doing so, we intend to be the largest commercially successful self-heating technology in the world.  Consider us the hottest thing in the beverage industry. We are dedicated to exceeding our customers’ expectations—from cost and safety to heating performance and sustainability—all through working hand-in-hand with brand owners and package manufacturers. Throughout our development, CPG brands said, "If you can make this technology faster, more reliable, safer and scalable – we are in." And that’s exactly what we've done.



Company founder Brendan Coffey, Ph.D. in Material Sciences, came from the battery industry.  When boiled down to the basics, a battery is essentially a portable consumer energy device. Having the idea for an application of portable energy for beverages and food, Brendan founded HeatGenie. In just a short amount of time, Brendan quickly got validation of a deep consumer and CPG-brand need from some of the biggest players in the CPG industry. HeatGenie discovered a way to provide the solution to a need that had previously gone unsolved.  

HeatGenie is an innovator in the development of convenience packaging technology and is serving up some serious heat. Founded in 2009, HeatGenie brings the consumer packaged goods market a safe, patented, self-heating innovation that integrates into the packaging to heat beverages on the go.